How much do companies really need to reinvent themselves, in the era of Greta Thunberg?

It’s not just the environment that’s on buyers’ minds; more and more brands offer purpose along with their product, and signs are showing this is important to consumers.

But every consumer is not the same. To hone your approach to fit the ethical stance of your buyer, you’ll need to dig deep into the views of their demographic.

For example, almost 7 in 10 45-54 year olds believe the energy industry should hold itself more accountable to CSR.

And 66% of Gen Z feel it’s important to contribute to the community they live in.

Download and discover the locations, ages, and industries where ethical business really matters for your brand.

What’s inside the report?

You’ll learn about the conscious consumer, and see how dramatically the landscape has changed over time. Find out which brand activities appeal to each generation, and discover whether ethical business is worth the effort.

We cover:

• The four areas companies are doing well in.
• How ethical business could impact your brand loyalty.
• How well sectors are doing internal CSR.
• Which industries consumers think need an overhaul.

How much

do companies really need to reinvent themselves, in the era of Greta Thunberg?

It’s not just the environment that’s on buyers’ minds; more and more brands offer purpose along with their product, and signs are showing this is important to consumers.

But every consumer is not the same. To hone your approach to fit the ethical stance of your buyer, you’ll need to dig deep into the views of their demographic.

For example, almost 7 in 10 45-54 year olds believe the energy industry should hold itself more accountable to CSR.

And 66% of Gen Z feel it’s important to contribute to the community they live in.

Download and discover the locations, ages, and industries where ethical business really matters for your brand.

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scarica

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